Don’t underestimate the power of a follow-up
Follow-ups show people that you value working with them and that you’re eager to continue the relationship. But if you don’t hear back after following up, beware of sending multiple messages. This can come across as pushy.
If it’s a prospective client you really want to work with and you feel the need to send more than one follow-up, consider what you could send them that would provide value to them (i.e, an article you recently read that you think they might be interested in). If you provide value, you’re building a relationship rather than just nudging them to give you business.
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