Don’t underestimate the power of a follow-up - Deepstash
Being a Graphic Designer in the Modern World

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How to create a strong portfolio

How to network and market yourself as a designer

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Being a Graphic Designer in the Modern World

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Don’t underestimate the power of a follow-up

Follow-ups show people that you value working with them and that you’re eager to continue the relationship. But if you don’t hear back after following up, beware of sending multiple messages. This can come across as pushy.

If it’s a prospective client you really want to work with and you feel the need to send more than one follow-up, consider what you could send them that would provide value to them (i.e, an article you recently read that you think they might be interested in). If you provide value, you’re building a relationship rather than just nudging them to give you business.

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Be clear on your value

Be clear on your value

Your value to potential clients is what sets you apart from your competition. When you can clearly communicate the value you provide, you’ll have a better chance of winning more freelance clients.

The first thing to ask yourself is what your value actually is. Start by ...

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176 reads

Create valuable content

One of the best ways to get new clients is by creating content.

  • Writing blog posts, creating templates or UI assets, or otherwise providing valuable content that will appeal to your potential clients is an excellent way to build your professional reputation while also...

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Update your online presence

Be sure that your design portfolio is up to date with more recent projects. The same goes for your social media profiles.

If a potential client visits your Instagram or other social media profile and there are no posts in the past six months, they may assume you’re no longer working as ...

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Network, network, network

Meet people with the intention to get to know them. Don’t immediately think about what they can do for you or what you can get from them. Instead, look at how you might be able to help them.

Are there others you can connect them with? Is there a great book or article yo...

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Ask for recommendations

If you have happy clients, ask them for referrals or recommendations. Let them know that you’re always open to talking to new clients and appreciate their referrals.

While it might initially seem like a client wouldn’t want to refer you to their potential competition, r...

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Make sure your portfolio is the best it can be

Your graphic design portfolio is one of the most valuable assets you have in winning new clients. Be sure that you showcase your best work there, and take the time to explain each project.

Talk about what your role was in the project, what the design problem was, and h...

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Use social proof

Social proof in the form of testimonials can go a long way toward getting clients on board with working with you. Display testimonials prominently on your website or portfolio. Share them on social media, too.

Ask past clients for feedback and testimonials on projects y...

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87 reads

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abigadanie

Engineer in electronics

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Maintaining The Mentor Relationship

A few tips on how we can maintain our relationship with our mentor:

  1. Let them know how well their invested time is being spent by sending them a summary of what you learn from them.
  2. Keep the follow up emails regular.
  3. While not spamming them, you can send them real ti...

Failure To Follow Up

Those who fail to follow up, who call at the wrong time, or who simply forget to call prove that their reliability is questionable, and recommending them for employment becomes a risk if they were to show similar unreliability at work.

Also, sending a thank-you note to tho...

Clarity of the Workshop’s Value

Workshops are ‘co-creation’ time with people who have varied disciplines, backgrounds, and perspectives. 

To make these people show up, we need to make the invitations intriguing and something that provides value to the participant. It helps to send the invitations in advance, with follow-u...

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