Ideas from books, articles & podcasts.
The buyer won't find everything right, such as selling female-oriented products to male buyers. But buyers know their customers.
One determining factor is whether consumers won't be able to live without your product.
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An investor pays attention to how well you listen and other qualities that show that you're easy to work with.
You need to be aware of every unit in the warehouse, the numbers on the books, the orders coming in. You need to be ready with answers for how you intend to plan for the future.
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Seth Godin explores how to find your market.
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