Ideas from books, articles & podcasts.
Know your facts about whether the product has been or can be profitable.
If you need to regularly explain why your product is unique, you probably have a gap in your market research.
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An investor pays attention to how well you listen and other qualities that show that you're easy to work with.
The buyer won't find everything right, such as selling female-oriented products to male buyers. But buyers know their customers.
You need to be aware of every unit in the warehouse, the numbers on the books, the orders coming in. You need to be ready with answers for how you intend to plan for the future.
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Seth Godin explores how to find your market.
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