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Following E-A-T as a framework when working on your business’s digital marketing means you’re taking a holistic approach to SEO & content marketing. Covering these three pillars is a smart thing to do, particularly if you want to rank pages on Google for the best search terms in your industry.

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The key to that kind of statement is that new potential customers can put themselves in the shoes of your past customers. Knowing that you are “great” is fine, but knowing that you can solve the specific problem that they’re struggling with is gold.

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