Value all reviews: Reviews are useful for potential customers when they’re honest and objective. Customers find a mix of positive and negative reviews more trustworthy. You can always respond to a review to show the customers that you care and provide additional context.
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As a business owner, I only want to see 5-star reviews for our company. On the other hand, I absolutely understand the logic behind what Google is saying. When I’m looking at products on Amazon, I’m immediately suspicious of anything that is 100% 5-star reviews.
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Discounting the Positive/Negative. You tell yourself that certain negative or positive facts don’t count to maintain a negative or positive image of yourself or the situation. For example, someone compliments you, and you tell y...
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