Rebranding: A New Identity
How should you think about evolving the brand identity of your own organization, and when is the opportune moment to do so? It’s important to understand that this process should not happen in a vacuum.
Every successful brand refresh is the product of intentional, mission-driven reasoning, in-depth discussions with key stakeholders, and rigorous qualitative and quantitative data collection around your key audiences.
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As long as you’re unequivocally clear about who you are and what you stand for, and begin with the structural, big-picture ideation, you should be on your way to executing a successful, cohesive rebrand.
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Once you have articulated the “why” behind your organization’s brand refresh, qualitative and quantitative insights gathered through research and testing are integral to ensure authenticity and resonance with your key audiences.
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Know The Why Behind The Rebranding
If you’re thinking about revamping your organization’s brand identity, consider what’s driving you to do so. And the answer to “why now?” should extend beyond “why not now?” What factors—whether internal, external, or both—are contributing to the desire to reconsider your organization’s ...
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