Deficiency versus aspirational marketing

Abraham Maslow argued that all needs could be grouped into two main classes: deficiency and growth.

• Deficiency needs are motivated by a lack of satisfaction, such as the lack of food, safety, affection, belonging, or self-esteem. The higher the need, the more we chan...

Iron plays a prominent role in brain development and is essential throughout our lives. One study found that giving women iron supplements led to intellectual gains. In those whose blood iron levels improved, their cognitive performance increased between five- and seven-fold.

How are SDRs capable of being in the marketing or advertising industry? Simply because of the following reasons:

1. An SDR is armed with the two values that are at the heart of marketing's asset creation: empathy and a customer-centric approach.
2. Most SDRs are already equipped w...