Aspirational marketing

Negotiations should always start with an understanding of where you want to go.

Note: when entering into a negotiation, the exit strategy has to be part of the end goal.

• They have a vision for what they eventually want to be. Goals don’t help if one does not have a clear pathway, a strategy to reach there.
• We need to take into account the uncertainty and unpredictability that surrounds us, even if we are happily occupied in a job.
• Having...

Big splashes don’t happen. We have to remind ourselves of that whenever we’re impatient. 

When you’re trying to achieve your goals, improve yourself, and live a better life, there are moments you want to speed things up. It happens to every ambitious person. People who never do anyth...