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Aspirational marketing
With aspirational marketing, you’re showing people where they want to go. When we’re creating a messaging strategy for a client, a big part of that is helping them find the words to show people how life can be better after working with them.
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Deficiency versus aspirational marketing
Two popular ways to present your marketing are as “deficiency marketing” or “aspirational marketing”
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Deficiency marketing
With deficiency marketing, you’re working to meet people where they are. This is similar to the idea of aiming to serve your past self. Show people that you understand their current problems, and you can draw them into your story....
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Either approach can be very powerful, but the best move is to combine them both. If you can show people that you understand their problems and you can show them what the future could look like, that’s a pretty compelling story.
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3. Know the goal
Negotiations should always start with an understanding of where you want to go.
Note: when entering into a negotiation, the exit strategy has to be part of the end goal.
Successful Job Seekers Have a Long-Term Plan
- They have a vision for what they eventually want to be. Goals don’t help if one does not have a clear pathway, a strategy to reach there.
- We need to take into account the uncertainty and unpredictability that surrounds us, even if we are happily occupied in a job.
- Having...
Overnight success doesn’t exist
Big splashes don’t happen. We have to remind ourselves of that whenever we’re impatient.
When you’re trying to achieve your goals, improve yourself, and live a better life, there are moments you want to speed things up. It happens to every ambitious person. People who never do anyth...
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