Narrowing The Field - Deepstash

Narrowing The Field

List up to a dozen of the best, most interesting market opportunities for your product. (A market opportunity includes a specific end-user and one or more applications.) Then, answer the following questions:

  • Can the customer afford the product?
  • Can the customer be reached directly, without going through an intermediary?
  • Does the customer have a good reason to buy your product?
  • Can you deliver your product now?
  • Is there competition?
  • Once you get this segment, can you get other segments?
  • Is the market a good match for the goals and values of the founding team?

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jessicadelgado

Medical sales representative

There’s nothing magic about being a successful entrepreneur. It’s a learned skill, and in Disciplined Entrepreneurship, the author details 24 steps to a successful startup.

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