Identify The Segment - Deepstash

Identify The Segment

Once you’ve identified a beachhead market, see if you can narrow it down further until you’ve identified a segment that meets these conditions:

  • All the customers buy similar products.
  • Customers have similar sales cycles and expectations, so they can be served by similar strategies.
  • Customers are networked somehow so that information and opinion can be shared among them.

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jessicadelgado

Medical sales representative

There’s nothing magic about being a successful entrepreneur. It’s a learned skill, and in Disciplined Entrepreneurship, the author details 24 steps to a successful startup.

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The Size Of The Market

  • Total Addressable Market (TAM): the universe where your product lives
  • Served Available Market (SAM): the people that can be reached via your sales channel
  • Target Market: those who are your most likely customers.
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