The End User Profile - Deepstash

The End User Profile

Each customer has two roles: the end user and the decision-making unit.

The end user is the person who’ll use the product, usually a member of the household or the organization that bought the product.

The decision-making unit is the person or people who make the decision to purchase the product, and this designation can be broken down further into more roles:

  • The champion wants the customer to purchase the product.
  • The primary economic buyer has the power to authorize the purchase.
  • Other people who might affect the purchase include people such as influencers etc.

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jessicadelgado

Medical sales representative

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