The customer experience department
A remarkable customer experience can be your best marketing and sales strategy.
A company needs to have a centralised customer experience department that focuses on the entire journey from above and can see all the transactions and the ups and downs of the journey. Then try to improve the customer's experience.
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Many companies experience the leaky bucket phenomenon. They spend all their energy acquiring new customers but neglect them as soon as the deal is done. Investing in your customer experience can be your best marketing and sales strategy.
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