A customer is a company's number one asset. If we don't treat customers like our best asset, we will lose them.
The customer who leaves without telling why they've left is dangerous. Sometimes customers will let you know exactly why they left, but most of the time, customers just leave, and you don't know what you did.
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Many companies experience the leaky bucket phenomenon. They spend all their energy acquiring new customers but neglect them as soon as the deal is done. Investing in your customer experience can be your best marketing and sales strategy.
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