Get customers to share their experiences
When customers talk about their experiences, it is more authentic than other advertising.
At the heart of remarkable customer experiences is the WISER model:
- W - witty. It is about being clever, refusing to be boring and using language to your advantage.
- I - immersive. Ensuring that the entire customer journey is consistent and fluid.
- S - shareable. It is about intentionally finding places in your experience where people will want to share.
- E- extraordinary. It is about being better than ordinary.
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Many companies experience the leaky bucket phenomenon. They spend all their energy acquiring new customers but neglect them as soon as the deal is done. Investing in your customer experience can be your best marketing and sales strategy.
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Customers Will Always Share Their Experiences With Others
The natural thing that happens when we experience something is to share it with others. It is exactly the same with customers. Deliver an excellent service to a customer and they would rave about it to others, treat them badly and they won’t hesitate to spread the news.
The questio...
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