Becoming WISER
When you become WISE to customer experience, and people start sharing about your brand, you have to become WISER than the competition.
The R stands for responsive. When people talk about your company, you need to be part of that conversation, especially on social media. Responsive is about answering questions, responding to compliments and handling complaints.
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Many companies experience the leaky bucket phenomenon. They spend all their energy acquiring new customers but neglect them as soon as the deal is done. Investing in your customer experience can be your best marketing and sales strategy.
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