Companies that survive are the ones that are able to get sticky with the customer and offer more.
Third-party testimonials of people who have used the product are powerful especially if you have tried to connect with someone and they're just not responding. It's about knowing when to add another story to get them to respond.
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Kara Goldin founded unsweetened flavoured-water company Hint in 2005. At the time, unsweetened flavoured water was not even a category.
As an outsider entering a well-established industry, she discovered that consumers and buyers are more interested in a story. It's one thing to have a brand name, but consumers buy your "why".
Samantha Ettus founded Park Place Payments in 2018. She was not a typical startup founder. Her goal was to transform how financial services are sold to small businesses.
As a best-selling author and host of the women-in-business podcast, she built a career around supporting women pursuing their dreams. Then, at a speaking conference, she saw a gap in the market that could attend to the needs of small-business owners and create jobs for women.
The little guy coming into an industry can disrupt and innovate. They solve problems differently from the norm because they don't do things in the way "it's always been done".
When you get into an industry, you need to get close to your customers and focus on solving their problems. Sooner or later, you'll start to grow.
Because change often leads to a crisis, you and your team can easily see it as a negative, and approach it with fear. Yet if you think back to when your business started, you capitalized on change as your opportunity.
That's the model you need to project to your team daily, and remind yourself regularly.
Many motivational speakers have mentioned the three to four hour biological limit of creative work that can be accomplished in a day.
Great polymaths and thinkers highlight this short amount of working hours when the creative juices flow.
Manual labour, which is mostly assembly line work, or mindless administrative chores like creating reports can be done for far longer.
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