Customer experience can be simple
Customer experience does not have to be a year-long, multi-million-dollar process.
It can be a series of little things. If you notice and deal with the little things, to get rid of the pain points and customer irritations and make them better, you're transforming the experience.
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Many companies experience the leaky bucket phenomenon. They spend all their energy acquiring new customers but neglect them as soon as the deal is done. Investing in your customer experience can be your best marketing and sales strategy.
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