There are two kinds of follow-on markets:
You can sell new products to your same customers, which is known as upselling. Because you have a substantial amount of information about these customers, it would be cost effective to sell them more products.
The other option is to sell the same old product to new customers in adjacent markets. Doing so allows you to leverage resources that you already have. You might want to make some tweaks and change the packaging, but your core is the same.
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