Map the Sales Process to Acquire a Customer - Deepstash

Map the Sales Process to Acquire a Customer

The Cost of Customer Acquisition (COCA) asks how much will we spend on acquiring new customers. It’s easy to optimistically underestimate this expense, but be as real as possible when you go through this calculation.

There are important factors to include in your calculations: sales staff salaries, brochures and website costs, tradeshow exhibits, advertising, etc. Costs also include those sales and marketing efforts that were unsuccessful in securing customers, not just those that successfully reached new customers.

433

350 reads

CURATED FROM

IDEAS CURATED BY

jessicadelgado

Medical sales representative

There’s nothing magic about being a successful entrepreneur. It’s a learned skill, and in Disciplined Entrepreneurship, the author details 24 steps to a successful startup.

The idea is part of this collection:

How to Manage a Hybrid Team

Learn more about entrepreneurship with this collection

How to balance flexibility and structure in a hybrid team environment

Understanding the challenges of managing a hybrid team

How to maintain team cohesion

Related collections

Read & Learn

20x Faster

without
deepstash

with
deepstash

with

deepstash

Personalized microlearning

100+ Learning Journeys

Access to 200,000+ ideas

Access to the mobile app

Unlimited idea saving

Unlimited history

Unlimited listening to ideas

Downloading & offline access

Supercharge your mind with one idea per day

Enter your email and spend 1 minute every day to learn something new.

Email

I agree to receive email updates