In the short term, you’re trying to whip up demand for the product and fill existing orders. Your product is new, so you’ll have to spend lots of energy communicating directly with the client, explaining the product to them.
Medium-term sales strategy includes focusing on client management to retain existing clients and create additional sales opportunities for them.
In the long term, you’ll continue to fulfill orders and client management, and adjustments will have to be made as competitors emerge.
It is also important to map the sales process
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There’s nothing magic about being a successful entrepreneur. It’s a learned skill, and in Disciplined Entrepreneurship, the author details 24 steps to a successful startup.
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