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How to use storytelling to connect with others
The psychology behind storytelling
How to craft compelling stories
Anyone who is paid to write content that encourages readers to take action is a copywriter.
Copywriters write the words used for marketing products or services for things like sales pages, email funnels, landing pages, blog posts/articles, social media posts, white papers, case studies, advertisements, and video scripts.
Copywriters are also salespeople and behavioural psychologists. A good copywriter learns to master all these elements.
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