How to get into copywriting - Deepstash
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How to get into copywriting

Learn how to write persuasively. You can learn this by studying others who've done it.

Practice writing, and build your portfolio.

  • Write the copy for your newly-formed copywriting business.
  • Offer to write for your friends or family if they have small businesses that need copy.
  • Offer your copywriting services on sites like Upwork and Fiverr. 
  • Write a pitch email to your dream client.

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Find your copywriting niche

When you have done some writing practice, you can get a feel for the niche you want to pursue. 

Pick a role you want to own.

  • Emails / Sales funnels
  • Social media / Community management
  • Search engine optimization (SEO)
  • Digital advertising (P...

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Tips for improving your copywriting skills

  • Focus on the reader. Great copywriters write about what their readers care about.
  • Focus on learning more. Good copywriters invest in themselves. They read books on copywriting and marketing. They invest in courses and read other copywriters' stuff to...

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Define your price as a freelance copywriter

There are four main pricing models:

  • An hourly rate is ideal for the beginner. It prevents clients from piling on work without paying you and help the client to mitigate their risk.
  • By project. You'll know exactly what you're getting paid with c...

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Copywriter's education and work setting

You don't need any formal education to become a copywriter. The most sought after copywriters never took a writing class. 

Copywriting salaries vary depending on the work setting.

  • In-house. Working for a company or marketing agency.

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Find your first copywriting client

Finding your first client may be somewhat tricky, but once you find your first few clients, they're likely to refer you to their network.

Go where your clients spend time online, such as message boards, forums, and websites your client might frequent.

  • Are you a write...

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The copywriter

The copywriter

Anyone who is paid to write content that encourages readers to take action is a copywriter. 

Copywriters write the words used for marketing products or services for things like sales pages, email funnels, landing pages, blog posts/articles, social media posts, white papers,...

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Starting freelance writing: Learn how to pitch ideas

Learn how to form a good pitch. You are in charge of finding your work, meaning stepping out of your comfort zone, and sending lots of cold emails.

If you want to write for a publication, you'll want to pitch ideas that the editor will like. If you're going to write website copy, you'll ha...

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