The more you can get the people in your audience to engage in your content in different ways, the more likely they will be to buy from you. 

While focusing on a specific niche, a business can repurpose a piece of useful content in many ways to reach out to a wider audience.

Repurposin...

In order to diversify and grow a business, successful Content Inc. entrepreneurs use the ‘three and three model’ as an effective framework.

There are two parts to the model:

Personal:

• A blog
• A book
• Speaking

Business:

• ...

An email subscriber is entirely different from a Facebook fan, a Twitter follower, or a LinkedIn connection. By following you on social media, people only signal you that they tolerate you in their feeds, nothing more. You’re part of their content machine.

But when someone gives you their e...

• Start by picking one platform, focusing on it and showing up regularly.
• Build an email list to stay in touch with your most loyal followers.
• Diversify across channels over time – but not too early.

If you’ve ever dreamed of starting a business, this is it. It’s fr...

The Content Inc Model is a six-step process marketers can follow to efficiently and effectively develop a winning content marketing program.

• The Sweet Spot: A blend of your core knowledge and passion.
• Content Tilt: Defining what makes you d...

It takes time to build a loyal audience. It takes time to find the right revenue model for your Content Inc. business.

As with all ventures, there are roadblocks on the path to success.

These six principles of good content are for anyone planning to embark on the Content Inc. journey:...