The more you can get the people in your audience to engage in your content in different ways, the more likely they will be to buy from you. 

While focusing on a specific niche, a business can repurpose a piece of useful content in many ways to reach out to a wider audience.

Repurposin...

In order to diversify and grow a business, successful Content Inc. entrepreneurs use the ‘three and three model’ as an effective framework.

There are two parts to the model:

Personal:

• A blog
• A book
• Speaking

Business:

• ...

An email subscriber is entirely different from a Facebook fan, a Twitter follower, or a LinkedIn connection. By following you on social media, people only signal you that they tolerate you in their feeds, nothing more. You’re part of their content machine.

But when someone gives you their e...

Focusing on pain points just gets you to the front door. To get to the hearts of your customers’ needs, you have to focus on what they want to be and help them get where they really want to go

What is the best way to brainstorm for content ideas? While Google alerts, trends, and keyword sug...

• Start by picking one platform, focusing on it and showing up regularly.
• Build an email list to stay in touch with your most loyal followers.
• Diversify across channels over time – but not too early.

If you’ve ever dreamed of starting a business, this is it. It’s fr...

The Content Inc Model is a six-step process marketers can follow to efficiently and effectively develop a winning content marketing program.

• The Sweet Spot: A blend of your core knowledge and passion.
• Content Tilt: Defining what makes you d...