Testimonials should be specific
Having testimonials that say “they’re great!” certainly don’t hurt, but I don’t think they help much either. People may question if they’re true statements or not, but beyond that they don’t really tell you much.
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The key to that kind of statement is that new potential customers can put themselves in the shoes of your past customers. Knowing that you are “great” is fine, but knowing that you can solve the specific problem that they’re struggling with is gold.
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