Learn more about strategy with this collection
How to create customer-centric strategies
The importance of empathy in customer success
The impact of customer success on business growth
The Best Way to Use the Strategy Uncertainty Map
- Get a team to define the variables that will be your success criteria
- Discuss whatever data you have, and score each of your opportunities on the criteria
- Tally the scores and map opportunities on a matrix or chart using online software, a spreadsheet, or a presentation slide.
Once you have your map, choose the opportunities that you will pursue. You might want to select a mix of low-risk and high-risk projects so you can hedge bets. Also, be sure to keep the Strategy Uncertainty Map alive. Don't do the activity and then wait a year to see how you're doing.
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Success Today
It requires hedging bets, keeping your options open, and constantly pivoting in new directions. Forget 10-year visions. Forget 5-year roadmaps. Forget three-year plans. Long-term is a year. Short-term is a month.
Some people think being agile is a mindset. Others t...
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External Environment and Internal Capabilities
For each of these two categories, determine up to three specific variables that are the most important success criteria for your organization.
- First, do it for the External Environment. The success criteria for the external environment might include customer acceptanc...
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A Strategy Uncertainty Map
It is a visual representation of your top opportunities, which can include products, services, projects, or business strategies. It's not just a list. It's a map, organized by the level of uncertainty of the external environment along with the internal capabilities needed to succ...
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Use a mind map to keep track of the possibilities
When constructing alternative options, you may find that you will gather more possibilities than you perhaps thought of in the beginning. To assist our minds, we need practical methods and information-handling tools to keep track. This will reduce the risk to jump to conclusions....
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