Once you have your map, choose the opportunities that you will pursue. You might want to select a mix of low-risk and high-risk projects so you can hedge bets. Also, be sure to keep the Strategy Uncertainty Map alive. Don't do the activity and then wait a year to see how you're doing.
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When constructing alternative options, you may find that you will gather more possibilities than you perhaps thought of in the beginning. To assist our minds, we need practical methods and information-handling tools to keep track. This will reduce the risk to jump to conclusions....
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