Don't Create a Business Plan. Create a Strategy Uncertainty Map. - Deepstash
Top 7 TED Talks On Customer Success

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Top 7 TED Talks On Customer Success

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Success Today

Success Today

It requires hedging bets, keeping your options open, and constantly pivoting in new directions. Forget 10-year visions. Forget 5-year roadmaps. Forget three-year plans. Long-term is a year. Short-term is a month.

Some people think being agile is a mindset. Others think it's an innate leadership skill. If you have the right tools, anyone can build agility into both how you think and as the foundation of your business processes. The goal is to create the capacity for resilience, no matter what's thrown at you.


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A Strategy Uncertainty Map

It is a visual representation of your top opportunities, which can include products, services, projects, or business strategies. It's not just a list. It's a map, organized by the level of uncertainty of the external environment along with the internal capabilities needed to successfully implement your opportunities.

For example, when you assess your projects based on your uncertainty in these two areas, you get a relative view of which projects carry the most risk so you can invest more wisely.


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The Best Way to Use the Strategy Uncertainty Map

  • Get a team to define the variables that will be your success criteria
  • Discuss whatever data you have, and score each of your opportunities on the criteria
  • Tally the scores and map opportunities on a matrix or chart using online software, a spreadsheet, or a presentation slide.

Once you have your map, choose the opportunities that you will pursue. You might want to select a mix of low-risk and high-risk projects so you can hedge bets. Also, be sure to keep the Strategy Uncertainty Map alive. Don't do the activity and then wait a year to see how you're doing.


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External Environment and Internal Capabilities

For each of these two categories, determine up to three specific variables that are the most important success criteria for your organization.

  • First, do it for the External Environment. The success criteria for the external environment might include customer acceptance, competitive differentiation, market trends, etc.
  • Then, identify the success criteria related to the Internal Capabilities:  having the right talent on your team, technology, building a winning business model, etc.


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