The dilution effect - Deepstash

The dilution effect

In an experiment, respondents were given two scenarios: How much were they willing to pay for

  • a 24-piece luxury dinner set in good condition
  • a 40-piece dinnerware set, where some items were broken.

The respondents were willing to spend twice as much for the 24-piece set even though the 40-piece set still had more pieces.

This effect is known as the dilution bias, where the broken items dilute the overall perceived value. This cognitive effect has important implications for our ability to be heard and listened to when we speak.

63

567 reads

CURATED FROM

IDEAS CURATED BY

bro_kzz

Unapologetic reader and proud communicator. Coffee everyday.

The idea is part of this collection:

Coffee Culture

Learn more about communication with this collection

The role of coffee in social interactions

Different types of coffee and their preparation

The impact of coffee on society and economy

Related collections

Read & Learn

20x Faster

without
deepstash

with
deepstash

with

deepstash

Personalized microlearning

100+ Learning Journeys

Access to 200,000+ ideas

Access to the mobile app

Unlimited idea saving

Unlimited history

Unlimited listening to ideas

Downloading & offline access

Supercharge your mind with one idea per day

Enter your email and spend 1 minute every day to learn something new.

Email

I agree to receive email updates

Deck the halls with microlearning!

67% OFF | 1-Year Pro Subscription

Claim Offer

|