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TED

The counterintuitive way to be more persuasive

The counterintuitive way to be more persuasive

ted.com

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In an experiment, respondents were given two scenarios: How much were they willing to pay for

  • a 24-piece luxury dinner set in good condition
  • a 40-piece dinnerware set, where some items were broken.

The respondents were willing to spen...

Quality trumps quantity

Far too often, people speak up but fail to influence. Their message was sound, but their delivery was faulty.

Our minds use two types of information:

  • diagnostic (relevant information) and
  • nondiagnostic (irrelevant or inconsequential information)....

When you communicate for influence, increasing the number of arguments actively weakens your case. You cannot increase the quality of an argument by increasing the quantity of your argument.  

Instead, focus only on your strong argu...

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