Learn more about problemsolving with this collection
How to create customer-centric strategies
The importance of empathy in customer success
The impact of customer success on business growth
What is the bigger version of your current activity?
Of any current business activity, we can ask ourselves: what is the bigger version of this? One can ask: what is the underlying principle within the business? And what would it look like for the business to apply that principle in larger ways?
When teasing out the underlying principle of a business, we shouldn’t look at what the business actually does as the move it is making. So the principle of a nut manufacturer isn’t making nuts, it is making healthy snacks. The principle of a phone company isn’t making phones, it is communication.
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Might you take the same message into a different medium?
It’s easy for a company to become fixated on the medium in which it first launched – and therefore to fail to see that its message (which is the really valuable bit) could happily and lucratively transfer.
This can happen to artists. Andy Warhol began his career makin...
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What might your customer secretly be hoping for?
It sounds odd but many customers privately harbour hopes of companies that go a long way beyond what these companies are currently offering. A great way to innovate is to tap into these secret hopes and build products and services to meet them. The possibilities for growth can be enormou...
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How to spark innovation
The stresses of running any business with even moderate success are pretty much all-consuming. It’s no wonder, therefore, if enterprises sometimes lack the time to stand back and think creatively about innovation – and suffer accordingly down the line.
We can get into the habit of mentally...
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430 reads
Innovation: The bottomline
Innovation is the key because – in the sense we’ve been exploring – it is the process of working out business-solutions to problems that are most important to us.
The products that any company is currently offering might only be a small part of the customer’s real needs in a given area. C...
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Are there neighboring problems around the problem?
Does the problem that you’re fixing exist somewhere else and would it make sense for you to fix it there?
The designer Giorgio Armani founded his clothing business in 1975 and soon found widespread success. What motivated him was the desire to fix the chaos and clutter...
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Tie your successes to the bigger picture
Consider the broader view when you think about what to share. Ask yourself:
- Why is what I did important?
- How does it fit into the larger strategic objectives of my organisation?
- Who else might benefit from knowing?
By framing your achievements within a broad...
The Why of Life
Great leaders look at the fundamental forces of life, and ask 'Why'. There is a drive they carry, a cause, a purpose, that makes them inspired to achieve something bigger than themselves.
- Their 'Why' is centered around their personal, family and health goals.
- Th...
Choose your field of activity wisely
Nowadays people are mostly driven by the idea of making a lot of money in as short of time as possible.
However, one thing everybody should take into account is that unless you are really into a certain field, you are bound to give up quite easily as soon as things get just a bit more cha...
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