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If the first step to building a business that’s worth a billion dollars is to develop a product that solves a meaningful problem for the customer, step two is telling the world.
To do that, you need people who will advance the mission. As a company scales, articulating the company culture and vision becomes more important. When other people begin hiring instead of founders, the foundation of the company can get lost. Avoid this by hiring with intentionality around core company values. Your team members should all know and be able to list the company values at any moment.
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Minimizing the amount of time between developing a product and providing it to customers while maximizing the number of customers that come in contact with the product allows for fast and sustainable growth. When products solve a real problem for end-users, freemiums can lead to SaaS growth with ...
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For some time, private investors and Wall Street have been betting on unprofitable startups who spend heavily on growth to scale, that is Growth at all costs.
A strategy gaining in popularity to achieve responsible scale is product-led growth (PLG)—think Slack, Calendly, E...
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The most successful, high-growth companies listen to their customers and value their opinions. Prioritizing customer relationships start by building and launching products that solve their problems; but also includes continued listening. Having the trust and loyalty of your customers continues to...
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A company’s Vision and Mission define where your company is going. Values define how you get there - for example, "openness."
Defining your values becomes the foundation for your company culture, directing the decisions you make, and the people you hire.
Intentionally design for the same interactions that would otherwise happen if people were in the office.
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