The Resolution Lies in Common Language
The only proven way to fix this problem is to intervene at step one, via common language. This may seem like a daunting task — after all companies have thousands of terms in their vocabularies.
The good news is that focusing first on a small subset of terms that align with the key concepts that bind the company together makes the task manageable. Our experience shows that no more than 150 such concepts are sufficient to transform the entire company. A smaller transformation project, such as adding a customer-facing app, may require as few as half a dozen.
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