Share your information

Collecting information is insufficient to spark a sense of urgency. Therefore, it is vital to share the information.

• Tell a compelling story. Dry facts may appeal to the mind but are not enough to appeal to the hearts of the people in your organisation. A good way to spread outside information is with the power of video and storytelling.
• The visuals your employees see can produce a certain message. Ensure you create a message of outside awareness and urgency. Show your position within the market, what your competition is doing, and the progress of your ongoing projects.