One needs the right audience to deliver a good story:
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The ability to tell a compelling and evocative story is a critical part of our work, especially if it is related to creating a social impact.
Communicating with clients, potential donors, bank loan officials, remote co-workers, and supervisors can benefit from effective storytelling.
...by attaching emotions to things that happen. That means those who can create and share good stories have a powerful advantage over others.
Facts and figures and all the rational things that we think are important in the business world actually don’t stick in our minds at all.
In the workplace, storytelling serves as an essential, powerful tool for effective communication.
It gets people excited around an idea, or a value, or perhaps some drier information that might not have been as interesting before.