• Make it pop. Use bright colours and attractive stickers.
• Ensure your brand is visually consistent.
• Use clear CTAs. People want to be told how they need to interact with your content.

They give you greater creative control. The stickers look and work the same as other stickers. You can change the style and size and put it anywhere in your story.

Marketers used the swipe up feature to track metrics, optimise click-through rates, and use it as a quick way to connect to landing pages.