Stickers replaced 'Swipe Up' links - Deepstash

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Stickers replaced 'Swipe Up' links

Instagram has many tools to help you get a better grasp on your audience's engagement. However, its swipe up links on stories has been replaced with stickers. Users can now direct their audience to external websites instead. 

The sticker function is an effort to streamline their sticker selections.

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MORE IDEAS FROM THE SAME VIDEO

  • Make it pop. Use bright colours and attractive stickers.
  • Ensure your brand is visually consistent.
  • Use clear CTAs. People want to be told how they need to interact with your content.

They give you greater creative control. The stickers look and work the same as other stickers. You can change the style and size and put it anywhere in your story.

Marketers used the swipe up feature to track metrics, optimise click-through rates, and use it as a quick way to connect to landing pages.

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