How to Use an Instagram Link Sticker | Swipe-up removal
Curated from: HubSpot Marketing
Ideas, facts & insights covering these topics:
4 ideas
Ā·243 reads
2
Explore the World's Best Ideas
Join today and uncover 100+ curated journeys from 50+ topics. Unlock access to our mobile app with extensive features.
Stickers replaced 'Swipe Up' links
Instagram has many tools to help you get a better grasp on your audience's engagement. However, its swipe up links on stories has been replaced with stickers. Users can now direct their audience to external websites instead.Ā
The sticker function is an effort to streamline their sticker selections.
10
74 reads
The downside of the 'Swipe Up' feature
Marketers used the swipe up feature to track metrics, optimise click-through rates, and use it as a quick way to connect to landing pages.
- But the swipe up feature also didn't allow your viewers to really interact with your content.
- Your viewers couldn't comment or reply to a story with a swipe up link.
- They were only for those with 10K plus followers or a verified account.
10
59 reads
Stickers are an upgrade
They give you greater creative control. The stickers look and work the same as other stickers. You can change the style and size and put it anywhere in your story.
More engagement. Users can get quick reactions and replies on posts with a link sticker.
10
55 reads
Building more engagement with link stickers
- Make it pop. Use bright colours and attractive stickers.
- Ensure your brand is visually consistent.
- Use clear CTAs. People want to be told how they need to interact with your content.
However, be aware that the transition from the swipe up feature may take a while to catch on, and your link sticker numbers may fail to grow immediately. However, when they do, you'll be prepared.
10
55 reads
IDEAS CURATED BY
Brianna S.'s ideas are part of this journey:
Learn more about videos with this collection
Mindfulness
Prioritization
Personal growth and development
Related collections
Similar ideas
5 ideas
Finding Your "Who" with Seth Godin
HubSpot Marketing
6 ideas
What Makes People Successful?
Ali Abdaal
7 ideas
6 Ways Outbound Sales Helps Inbound Leads GrowāŖPredictable Revenue
predictablerevenue.com
Read & Learn
20x Faster
without
deepstash
with
deepstash
with
deepstash
Personalized microlearning
ā
100+ Learning Journeys
ā
Access to 200,000+ ideas
ā
Access to the mobile app
ā
Unlimited idea saving
ā
ā
Unlimited history
ā
ā
Unlimited listening to ideas
ā
ā
Downloading & offline access
ā
ā
Supercharge your mind with one idea per day
Enter your email and spend 1 minute every day to learn something new.
I agree to receive email updates