Marketers used the swipe up feature to track metrics, optimise click-through rates, and use it as a quick way to connect to landing pages.
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Similar ideas to The downside of the 'Swipe Up' feature
When you launch a new feature or module in your product, consider how the user will discover that feature and interact with it.
Your new feature must create an emotional response of "want to use it" in the user's mind.
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