The downside of the 'Swipe Up' feature - Deepstash

The downside of the 'Swipe Up' feature

Marketers used the swipe up feature to track metrics, optimise click-through rates, and use it as a quick way to connect to landing pages.

  • But the swipe up feature also didn't allow your viewers to really interact with your content.
  • Your viewers couldn't comment or reply to a story with a swipe up link.
  • They were only for those with 10K plus followers or a verified account.

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brianna_s

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