They give you greater creative control. The stickers look and work the same as other stickers. You can change the style and size and put it anywhere in your story.

Instagram has many tools to help you get a better grasp on your audience's engagement. However, its swipe up links on stories has been replaced with stickers. Users can now direct their audience to external websites instead. 

Marketers used the swipe up feature to track metrics, optimise click-through rates, and use it as a quick way to connect to landing pages.