The problem with standardization - Deepstash

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The problem with standardization

In the early days of the internet, we created websites and applications from the content up. Every new website rendered a new design challenge.

The introduction of mobile applications caused a need for systematic design. So, in 2014, Google introduced Material Design and enabled designers to focus on user problems instead of creating patterns.

But it caused designers to rely too heavily on copying patterns instead of trying to understand the content. Before we reference design systems, we need to understand what makes our content unique. Failing to do this can lead to a broken experience. 

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There is often an underlying back-end that dictates the rules. Mapping and understanding this structure is vital when choosing UI patterns and designing an application.

Our users come to our applications because of the content. The content allows us to connect with our users and engage them in experiences.  This necessitates us to know how our content behaves. We need to understand how flexible it is and notice when it will break.

When you have your inventory, look at each content element's attributes. The image, video, headline, or body copy have specific properties, constraints, and requirements.

UX Designers advocate for the user. They need to understand their needs and goals and tailor an experience to their needs. But the content is also important. It is the material that causes a user to visit.

  • Identify the primary content objects used in your application.
  • List their content elements. Start with core content elements and metadata, then map the nested objects.
  • List all the CTAs the users will need to work with the object.

Once you know the content pieces and their constraints, it's time to see how they work together.

The correct pattern should fit the user and content requirements. It will respect the content needs and help users use the content to reach their goals.

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