There are many ways to create segments for targeted marketing based on the data you’ve collected. What did they purchase lately? Where do they live? Which pages on your site they visited most recently? All these touchpoints are opportunities to fine-tune the customer journey and start offering th...

A/B testing has always been standard practice for optimizing emails once you have a list of a few thousand subscribers or more. Testing is how email marketers know whether one subject line is better than another or which day of the week gets the best engagement.

Seasoned email marketers kn...

Set reporting goals and Key Performance Indicators (KPIs) in advance. This will not only help make reporting a breeze once a campaign is over, but it also helps marketers look for optimizations to make along the way.

Deciding KPIs in advance gives marketing teams a specific goal to work tow...

Email fatigue is real and it’s one of the main things that affect your sender status. If subscribers are getting too much email, they might unsubscribe or worse, they’ll ignore you until you start hitting the spam folder.

Start slow and test how your audience responds by watching engagement...

Create segments for your VIP contacts. These can be contacts that interact with your emails the most often, attend the most webinars, or have purchased the most. Special campaigns can be sent to these lists to nurture the relationship. These rewards don’t have to be discounts but they can be. Rew...

We all know that Q4 sneaks up fast and the holiday season can be madness for all types of industries. If you’re just starting to incorporate email into your marketing, make sure that you account for any additional emails or special campaigns that will need to be created for national, local, and b...

If you’ve ever had to send a “Oops, sorry about our last email…” subject line, then you know the pain of missing something before hitting send. The best way to combat send button anxiety is to have an email pre-send checklist handy every time before you hit “send.”

High unsubscribe rates don’t necessarily mean that customers hate your business, but they can signal other issues that should be addressed. Rising or higher than average unsubscribe rates can point to customers receiving too many emails or emails they feel are irrelevant to them.

Test an ad...

We know it can be exciting to get your first send off the ground, but take two steps back before jumping in. Create a plan of attack for the type of emails you want to send, how often they should be sent, and the type of content that will be in them so that you can start sending at a regular cade...

There are policies around collecting and storing people’s personal information. You may have heard of GDPR or CAN-SPAM, but with Apple Mail’s Privacy update and CCPA in California, ignoring the rules can end up being costly.

It’s important to understand what to do in order to be compliant b...

If you have opt-in forms on your site currently and you’re not seeing a good number of signups (and your website traffic is good) it’s time to review and optimize to create a signup form that converts.

Make your opt-in forms work for you! They should be unavoidable and, no, we don’t mean a ...

Every email strategy should include a welcome campaign for new subscribers. How many email lists have you subscribed to only to forget because you didn’t receive a single email until 3 weeks later? Your customers should not be having the same experience.

Email is not billboard or ad marketi...

When looking at ROI and engagement, email can be a powerhouse addition to your business, especially when you use email send best practices effectively.

• Emails have 50 to 100 times higher click-through-rates when compared to Facebook and Twitter.
• For every $1 marketers spend on ...