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Informational

There are plenty of keywords with significant search volume that don’t bring website conversions because people are simply searching for information. We call these searches informational keywords

You can distinguish this type of keyword by “question words” as they usually contain clues like “what is,” “how,” & so on. 

Google SERP for informational searches commonly contains knowledge panels, carousels, or infoboxes to provide quick answers when applicable.

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The keywords with the strongest intent to buy or take imminent action are transactional keywords. 

Most Search Engine Optimisers commonly agree that there are four main types of keywords to classify intent:

Transactional keywords can also be referred to as buyer keywords because they are most likely to be used by a person at the bottom of the buying funnel. Therefore, these keywords are highly valuable when making keyword research and planning an SEO or PPC strategy.

These keywords carry less intent to take real action compared to transactional or commercial keywords.

When someone types in a company or brand name into a search engine, they perform a navigational search.

Commercial keywords reveal a searcher’s interest in specific products/services.

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