Informational
There are plenty of keywords with significant search volume that don’t bring website conversions because people are simply searching for information. We call these searches informational keywords.
You can distinguish this type of keyword by “question words” as they usually contain clues like “what is,” “how,” & so on.
Google SERP for informational searches commonly contains knowledge panels, carousels, or infoboxes to provide quick answers when applicable.
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Implementing an intent-based strategy for your SEO and content efforts could be the change you need to set your website apart from the competition. To build your strategy around intent, you’ll need to start with keyword research that takes into account the different types of keywords.
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