Learn more about marketingandsales with this collection
The importance of networking in podcasting
How to grow your podcast audience
How to monetize your podcast
The Four Types of Keywords
Most Search Engine Optimisers commonly agree that there are four main types of keywords to classify intent:
- Informational — searchers looking for an answer to a specific question or general information.
- Navigational — searchers intending to find a specific site or page.
- Commercial — searchers looking to investigate brands or services.
- Transactional — searchers intending to complete an action or purchase.
23
95 reads
Informational
There are plenty of keywords with significant search volume that don’t bring website conversions because people are simply searching for information. We call these searches informational keywords.
You can distinguish this type of keyword by “question words” as they usually contain clues like “what is,” “how,” & so on.
Google SERP for informational searches commonly contains knowledge panels, carousels, or infoboxes to provide quick answers when applicable.
22
58 reads
Informational (contd.)
These keywords carry less intent to take real action compared to transactional or commercial keywords.
However, they can be valuable in building brand awareness by targeting them with informational content and educating your audience.
By targeting these terms, your website could become an authority in your niche and trusted by those searching for help or common questions.
22
50 reads
Navigational
When someone types in a company or brand name into a search engine, they perform a navigational search.
People behind these searches already know the company or product and want to find the correct website or physical location to get to their products.
Such keywords can be helpful sources of organic traffic when the brand or the site are well-known and popular.
22
54 reads
Commercial
Commercial keywords reveal a searcher’s interest in specific products/services.
These searches can occur when a person wants to know more about a particular product/service — they may want to support their idea of purchasing, compare the product to similar products or look for free offers/tests/discounts.
You can target these keywords with comparison articles, listicles, reviews, or how-to articles depending on the specific keyword.
These keywords can be valuable opportunities to reach an audience that could be converted into future customers.
22
48 reads
Transactional
The keywords with the strongest intent to buy or take imminent action are transactional keywords.
These keywords can be targeted with paid ads and highly optimized purchase pages or pages where users can take immediate action on a site.
These searches can happen after someone has already searched for information, made a decision, and is determined to now take a specific action or make a purchase.
Such keywords often feature words like “buy,” “subscribe,” “for sale.” Therefore, the SERP of a transactional keyword often has Google Shopping ads.
21
47 reads
Transactional (contd.)
Transactional keywords can also be referred to as buyer keywords because they are most likely to be used by a person at the bottom of the buying funnel. Therefore, these keywords are highly valuable when making keyword research and planning an SEO or PPC strategy.
As a rule, these keywords could be more specific as well, describing a product or service more precisely.
21
49 reads
CURATED BY
Digital Marketer Welcome to my Deepstash where I share ideas I find most valuable for those who wish learn more about digital marketing!
CURATOR'S NOTE
Implementing an intent-based strategy for your SEO and content efforts could be the change you need to set your website apart from the competition. To build your strategy around intent, you’ll need to start with keyword research that takes into account the different types of keywords.
“
Related Collection
MORE LIKE THIS
![The Top 15 Blog Writing Tips for 2021 [+ Free Checklist]](/_next/image?url=https%3A%2F%2Fd3t70bohx4vuj7.cloudfront.net%2FCCQRciiwJ91EGZ5Fyc_VMuc3Q658VQtzT9eYO-YBEAU%2Fresize%3Afill%3A600%3A0%2Fgravity%3Asm%2Fquality%3A90%2FaHR0cHM6Ly9pbWFnZXMudW5zcGxhc2guY29tL3Bob3RvLTE0MzQwMzAyMTY0MTEtMGI3OTNmNGI0MTczP2Nyb3A9ZW50cm9weSZjcz10aW55c3JnYiZmaXQ9bWF4JmZtPWpwZyZpeGlkPU1ud3hNRGN4TVRWOE1Id3hmSE5sWVhKamFId3hmSHhVYUdVbE1qQlViM0FsTWpBeE5TVXlNRUpzYjJjbE1qQlhjbWwwYVc1bkpUSXdWR2x3Y3lVeU1HWnZjaVV5TURJd01qRWxNakFsTlVJbE1rSWxNakJHY21WbEpUSXdRMmhsWTJ0c2FYTjBKVFZFZkdWdWZEQjhmSHg4TVRZMk9EWTNNamt6TkEmaXhsaWI9cmItNC4wLjMmcT04MCZ3PTQwMA&w=3840&q=75)
Ready for the next level?
Read Like a Pro
Explore the World’s
Best Ideas
200,000+ ideas on pretty much any topic. Created by the smartest people around & well-organized so you can explore at will.
An Idea for Everything
Explore the biggest library of insights. And we've infused it with powerful filtering tools so you can easily find what you need.
Knowledge Library
Powerful Saving & Organizational Tools
Save ideas for later reading, for personalized stashes, or for remembering it later.
Start
31 IDEAS
Start
44 IDEAS
# Personal Growth
Take Your Ideas
Anywhere
Organize your ideas & listen on the go. And with Pro, there are no limits.
Listen on the go
Just press play and we take care of the words.
Never worry about spotty connections
No Internet access? No problem. Within the mobile app, all your ideas are available, even when offline.
Get Organized with Stashes
Ideas for your next work project? Quotes that inspire you? Put them in the right place so you never lose them.
Start
47 IDEAS
Start
75 IDEAS
My Stashes
Join
2 Million Stashers
4.8
5,740 Reviews
App Store
4.7
72,690 Reviews
Google Play
Ashley Anthony
This app is LOADED with RELEVANT, HELPFUL, AND EDUCATIONAL material. It is creatively intellectual, yet minimal enough to not overstimulate and create a learning block. I am exceptionally impressed with this app!
“
samz905
Don’t look further if you love learning new things. A refreshing concept that provides quick ideas for busy thought leaders.
“
Sean Green
Great interesting short snippets of informative articles. Highly recommended to anyone who loves information and lacks patience.
“
Shankul Varada
Best app ever! You heard it right. This app has helped me get back on my quest to get things done while equipping myself with knowledge everyday.
“
Ghazala Begum
Even five minutes a day will improve your thinking. I've come across new ideas and learnt to improve existing ways to become more motivated, confident and happier.
“
Laetitia Berton
I have only been using it for a few days now, but I have found answers to questions I had never consciously formulated, or to problems I face everyday at work or at home. I wish I had found this earlier, highly recommended!
“
Giovanna Scalzone
Brilliant. It feels fresh and encouraging. So many interesting pieces of information that are just enough to absorb and apply. So happy I found this.
“
Jamyson Haug
Great for quick bits of information and interesting ideas around whatever topics you are interested in. Visually, it looks great as well.
“
Read & Learn
20x Faster
without
deepstash
with
deepstash
with
deepstash
Access to 200,000+ ideas
—
Access to the mobile app
—
Unlimited idea saving & library
—
—
Unlimited history
—
—
Unlimited listening to ideas
—
—
Downloading & offline access
—
—
Personalized recommendations
—
—
FAQ
Claim Your Limited Offer
Get Deepstash Pro
Supercharge your mind with one idea per day
Enter your email and spend 1 minute every day to learn something new.
I agree to receive email updates