Much more effective for changing behaviour is targeting the broader context rather than individual minds, making it easier for people to do the things they already want to do.
Statistics (the numbers) doesn’t reveal the context. Therefore the fundamental problem that plagues all statistics is an explanation. When a statistician moves beyond the data, problems ensue.
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Mindwise Book Summary explores why we see human motivations in inanimate objects, why we fight others and why we are strangers to ourselves. If you’re interested in human behaviour and why people separate others into groups, this is the book for you.
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