Learn more about entrepreneurship with this collection
Essential product management skills
How to work effectively with cross-functional teams
How to identify and prioritize customer needs
Things marketers know
Creative people can change the world.
You cannot change everyone.
Change is best made with intent.
Human beings tell themselves stories.
We can group people into stereotyped groups that often (not always) tell themselves similar stories.
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MORE IDEAS ON THIS
Tactics vs. Strategy
Tactics are easy to understand because we can list them. You use a tactic or you don't.
Strategy is more amorphous. It's the umbrella over your tactics, the work the tactics seek to support.
If you tell your competition your tactics, they'll steal them and it will cost you. But if you...
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Dominion vs. Affiliation
Dominion is a vertical experience, above or below.
Affiliation is a horizontal one: Who's standing next to me?
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Direct Marketing vs. Brand Marketing
Direct marketing is action oriented. And it has to be measured.
Brand marketing is culturally oriented. And it can't be measured.
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How to fix your funnel
Make sure the right people is attracted to it
Make sure the promise that brought them in aligns with where you hope they will go
Remove steps so that fewer decisions are required
Support those you're engaging with, reinforcing their dreams and ameliorating their fears as you go....
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Marketing in five steps
Invent a thing worth making, with a story worth telling, and a contribution worth talking about.
The second step is to design and build it in a way that a few people will particularly benefit from and care about.
Tell a story that matches the built-in narrative and dreams of that tiny...
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Six things about status
Status is always relative.
Status is in the eyes of the beholder.
Status attended to is the status that matters.
Status has inertia
Status is learned
Shame is the status killer
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Good stories:
Connect us to our purpose and vision for our career or business.
Allow us to celebrate our strengths by remembering how we got from there to here.
Deepen our understanding of our unique value and what differentiates us in the marketplace.
Reinforce our core values
Help us ...
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CURATED FROM
IDEAS CURATED BY
Hi all! 📚I'm Juan, a Learning Coach and founder of We Learn from 🇨🇴! I'm passionated about evidence based learning, marketing & systems. You can reach me at juan@welearn.com.co
Marketing 101 coming from the expert: Seth Godin
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Related collections
Other curated ideas on this topic:
The stories we tell ourselves
Human beings are natural storytellers. We are familiar with stories that have been passed from generation to generation, such as Romeo and Juliet, or Hansel and Gretel.
The most powerful stories are the ones we tell ourselves. The truth within us has the power to s...
Highlights
If you realise that you are the problem then you can change yourself, learn something, and grow wiser. Most people want everyone else in the world to change but themselves. Let me tell you, it's easier to change yourself than everyone else.
Page:37
Human Behaviour
- Stories are more engaging than statistics. A thousand people dead evokes different emotions than the death of that one person whose story we all know.
- The only thing constant is change, and nothing good or bad stays that way, ever. However, one can never find out what or when the c...
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