An elevator pitch needs to be prompted first.

My dream client walks into the elevator.

Here’s how I’d start the conversation.

Show the problem.

You might think here’s your opportunity to boast about what you do, but I like to stay problem-focused.

I love to craft a relatable mental image of my clients next.

We’re guiding the listener to step into the shoes of our customers.

Everyone just wants to have a good time.

• Replace professionalism with kindness .
• Replace presentations with conversations .
• Replace the pitch deck with an elevator pitch .

People always try to teach us ...

I like to be super friendly and just say:

Hey! I don’t think we’ve met yet, I’m ______.

I listen carefully to their names and respond with a warm:

Great to meet you ______!

Imagine you get into an elevator with your dream client.

The client asks you: What do you do for a living?

You have 30 seconds to close the client.

What would you say?

Give the emotional benefit and the solution you bring.

You are here to save the day.

Show benefits over features — they say.

Show the emotion of the benefit — I say.

With a curious playful overtone in my voice, I then ask:

What do you do for a living?

Usually, they’re more than happy to talk about themselves whereafter they usually leave me with the golden prompt question:

And you, what do you do for a living?

Maybe you feel like your elevator pitch could be sharpened a bit. Maybe you feel like you sound a bit cringeworthy when you’re talking to strangers. Maybe you’re just up for trying something new.

Before jumping into your pitch, keep these two pointers in mind:

• Always tailor you...

Let’s break it down and let’s help you craft an elevator pitch that matches your style.

I don’t pitch.

I have conversations.

We’re all humans.

Here’s what I’d say:

You know that feeling you get when you have to painfully squeeze out the last squirt of toothpaste in the tube before going to bed after a long miserable day at work?

Prospect: Oh yes! That’s the absolute worst!

The absolute wor...

So, people come to me feeling just like that when their hair turn grey because paid ads are sucking the life out of them — and their wallets.

I bring a stroke of life back by helping them diversify their online traffic streams through Faceb...

Simplify what you do to an emotional level.

To get to a point where you have your perfect elevator pitch conversation, I recommend following the following steps:

1. Fill in the blanks.
2. Read the pitch out loud.
3. Cut what feels uncomfortable.
...