Personalisation in marketing is about noticing your customers and making them feel appreciated.

Include your customers' names in emails. You can also create content tailored to your customer using behaviour-based data.

Storytelling is a great way to present your brand's personality and to advertise your business. 

Create teaser videos and use Instagram Stories to post your story. Add visuals to increase its effectiveness.

UGC is content created by customers instead of brands. Brands will share this content on their social media, such as Instagram, to increase their authenticity, build trust and influence buying decisions.

• Develop your brand persona for better UGC by

AI chatbots enable smart customer interaction. Chatbots nurture leads, maintain positive customer satisfaction and increase team productivity.

A mobile-first design improves the ranking factor for search engines. You'll get better website indexing and will ...

Optimising for voice assistants can enhance e-commerce marketing, improve customer support, and is a good scaling-up strategy.

Interactive content can boost user engagement and satisfaction. For example, interactive content includes developing a product-bas...