Personalisation in marketing is about noticing your customers and making them feel appreciated. Include your customers' names in emails. You can also create content tailored to your customer using behaviour-based data.

Personalisation

It is vital for small business owners to remain well-informed about the latest marketing trends to stay competitive.But with changing technologies and marketing practices, it can be difficult to stay on top of new marketing trends while knowing what is no longer relevant.

Remaining well-informed

Storytelling is a great way to present your brand's personality and to advertise your business.  Create teaser videos and use Instagram Stories to post your story. Add visuals to increase its effectiveness.

Storytelling

Social proof shows how happy customers are with your product or content. <ul><li>You can leverage your social proof by choosing the platform where your customers are. </li><li>Reach out to customers after they made a purchase and ask for their reviews. </li><li>Add a review page to your website.</li><li>Promote your reviews on social media.</li></ul>

Leveraging social proof

AI chatbots enable smart customer interaction. Chatbots nurture leads, maintain positive customer satisfaction and increase team productivity. A mobile-first design improves the ranking factor for search engines. You'll get better website indexing and will avoid a slow-loading website. Start by taking inventory of your existing content. Then compress images and write concise copy. Next, test your website's mobile-friendliness with Google's Mobile-Friendly Test Tool.

AI chatbots and Mobile-first design

Optimising for voice assistants can enhance e-commerce marketing, improve customer support, and is a good scaling-up strategy. Interactive content can boost user engagement and satisfaction. For example, interactive content includes developing a product-based quiz to create product awareness or developing an interactive map or an online quiz.

Voice assistants, and interactive content

UGC is content created by customers instead of brands. Brands will share this content on their social media, such as Instagram, to increase their authenticity, build trust and influence buying decisions. <ul><li>Develop your brand persona for better UGC by building demand and promoting the content to loyal customers. </li><li>Then share tagged posts on social media (with permission). Offer something of value in return.</li></ul>

User-generated content (UGC)

We've collated seven sources to help you specialize, strategize, and streamline your career as a digital marketer.

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Become a Marketing Pro

It's difficult to stay on top of what's new or no longer relevant in marketing. Here are today’s most important digital marketing trends.

Remaining well-informed

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