Does Your Marketing Strategy Address These 10 Hot Digital Marketing Trends? | AllBusiness.com

Social proof shows how happy customers are with your product or content.

• You can leverage your social proof by choosing the platform where your customers are.
• Reach out to customers after they made a purchase and ask for their reviews. 
• Add a review page to your website.
• Promote your reviews on social media.

AI chatbots enable smart customer interaction. Chatbots nurture leads, maintain positive customer satisfaction and increase team productivity.

A mobile-first design improves the ranking factor for search engines. You'll get better website indexing and will avoid a slow-loading website. Start by taking inventory of your existing content. Then compress images and write concise copy. Next, test your website's mobile-friendliness with Google's Mobile-Friendly Test Tool.

Personalisation in marketing is about noticing your customers and making them feel appreciated.

Include your customers' names in emails. You can also create content tailored to your customer using behaviour-based data.

Storytelling is a great way to present your brand's personality and to advertise your business. 

Create teaser videos and use Instagram Stories to post your story. Add visuals to increase its effectiveness.

Optimising for voice assistants can enhance e-commerce marketing, improve customer support, and is a good scaling-up strategy.

Interactive content can boost user engagement and satisfaction. For example, interactive content includes developing a product-based quiz to create product awareness or developing an interactive map or an online quiz.