Learn more about mindfulness with this collection
Mindfulness
Prioritization
Personal growth and development
User-generated content (UGC)
UGC is content created by customers instead of brands. Brands will share this content on their social media, such as Instagram, to increase their authenticity, build trust and influence buying decisions.
- Develop your brand persona for better UGC by building demand and promoting the content to loyal customers.
- Then share tagged posts on social media (with permission). Offer something of value in return.
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Leveraging social proof
Social proof shows how happy customers are with your product or content.
- You can leverage your social proof by choosing the platform where your customers are.
- Reach out to customers after they made a purchase and ask for their...
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Remaining well-informed
It is vital for small business owners to remain well-informed about the latest marketing trends to stay competitive.
But with changing technologies and marketing practices, it can be difficult to stay on top of new marketing trends while knowing what is no longer relevant.
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Personalisation
Personalisation in marketing is about noticing your customers and making them feel appreciated.
Include your customers' names in emails. You can also create content tailored to your customer using behaviour-based data.
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Storytelling
Storytelling is a great way to present your brand's personality and to advertise your business.
Create teaser videos and use Instagram Stories to post your story. Add visuals to increase its effectiveness.
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AI chatbots and Mobile-first design
AI chatbots enable smart customer interaction. Chatbots nurture leads, maintain positive customer satisfaction and increase team productivity.
A mobile-first design improves the ranking factor for search engines. You'll get better website indexing and will ...
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Voice assistants, and interactive content
Optimising for voice assistants can enhance e-commerce marketing, improve customer support, and is a good scaling-up strategy.
Interactive content can boost user engagement and satisfaction. For example, interactive content includes developing a product-bas...
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Related collections
Other curated ideas on this topic:
User generated content (UGC)
User generated content, or UGC, is fan-created content promoting a brand. UGC can come in the form of videos, images, posts, audio, reviews, articles, and more. Brands often
User-Generated Content
Today, consumers crave authenticity from brands, and user-generated content (UGC) is the best way to give them just that. This change in consumer behaviour is caused by the fact that people don’t trust advertisements like they used to do.
But not only that, people don’t tr...
Be patient and be consistent
Building your online community takes patience, no matter how much social media content growth seems instantaneous on Instagram and Twitter. Like any other form of marketing or promotion work, it’s important to develop relationships by taking cues from what they enjoy about your product/service wh...
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