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Common Pitfalls

It’s important to discuss the common pitfalls, which again [goes] back to working with an agency or a senior-level marketing person, in order not to make those elementary mistakes.

One of the common pitfalls we see with influencer marketing is that small businesses will try influencer marketing for one to three months and make a swift conclusion that it does not work.

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Small businesses can leverage Instagram Live and Facebook Live to boost customer spending in a few ways. First, small businesses can partner with influencers and invite guests relevant to their industries to provide valuable information (e.g., healthy recipes to boost your immune system during th...

There are many ways to measure ROI on social media. Some of the main key performance indicators (KPIs) we use for our clients: follower growth, website traffic from customized links, promo codes for sales, subscribers for newsletters, customers filling out forms to receive sample products (e.g., ...

We would advise small businesses to have a budget equivalent to a senior-level marketer’s salary, e.g., $120,000. This is why it is often cost effective to hire an agency—a small business gets a whole team of experienced staff for the price of one employee.

The first step on your social media journey is to do research—do your homework! Research where your target audience is “hanging out,” so to speak, virtually?

Post-pandemic marketing will continue to increase spending on digital channels, such as social media (Instagram, YouTube, TikTok, etc.) because consumers have become educated in online shopping.

Social media continues to evolve and produce tools for retailers so they’re able to direct and track traffic coming from different channels, whether it’s from influencer marketing or direct marketing through the brand’s own platforms.

It’s important to keep the consumer decision journey in mind—the consumer needs to see your product at least seven times before making a decision to purchase. Hence, allow some time and all your campaigns to sink in before pulling the plug.

If the target group is Gen Z, it’s best to turn to TikTok. If the target group is Gen Y (millennials), it’s best to turn to Instagram and YouTube. Also, Gen Z is present on Instagram and YouTube, so it’s important to analyze data of each platform before diving in to market.

The second step would be to understand what content to produce that your audience can binge, so to speak.

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