The Control On Your Message
With advertising, you will have complete control over the message you put out to the world.
With public relations, even if you are able to get the media interested in your pitch, the journalist is still in control of the message and the narrative of the story. While this could be seen as a negative aspect of PR, it’s also a positive when a story is told authentically. This is why you should lean on your public relations firm to ensure you’re media-ready and your pitch and interview is in line with your messaging and company values.
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CURATED FROM
Public Relations vs. Advertising: Which Is the Right Choice to Promote Your Business?
allbusiness.com
6 ideas
·1.43K reads
IDEAS CURATED BY
"Making money is art and working is art and good business is the best art." ~ Andy Warhol
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